Despite a widespread anger at the use of micro transactions in Battlefront II, that ultimately saw their removal, EA won’t be abandoning the system and it will return to Battlefront II at some stage.
Speaking at the Credit Suisse 21st Annual Technology, Media & Telecom Conference, EA CFO Blake Jorgensen stated that the publisher is not going to give up on the notion of micro transactions. They are listening to the community to better implement them, but they are not backing out of their strategy.
“We’re not giving up on the notion of MTX. We’re learning and listening to the community in terms of how best to roll that out in the future, and there’s more to come as we learn more. But I would say we’re certainly not changing our strategy.”
Despite all the controversy, Jorgensen feels like they have built one of the best games they ever did with Star Wars Battlefront 2. Player retention is also one of the best for EA published games.
“The great news is, this is one of the best games we’ve ever built. And we’re hearing that from the players who are actually playing the game and engaging in the game. The retention day over day is better than we’ve seen in almost any of our games, the depth of the game is incredible, the size of the game unbelievable, and we’ll be adding in the next couple of weeks more content than we’ve ever added in a game before.”