For a couple of months in 1999, the whole world became a Star Wars Celebration as Episode 1 HYPE was everywhere! From grocery stores to Taco Bell, you couldn’t go anywhere without being reminded that a new Star Wars movie was about to come out. Blast Points Phantom Menace Year continues as we look at all of that crazy hype that surrounded all of the TPM experience! The overwhelming marketing tie ins! Those weird & wonderful commercials! The vital history of Star Wars & merchandising! Did it all go too far there in 1999 or not far enough?! And of course we finally shed some light on the one and only MARFALUMP!!