We can give you a plethora of examples of how a brand’s logo helps us identify them, no matter if it’s merely a symbol. You can easily associate a gadget with a half-bitten apple logo on it to the Apple Company. Likewise, when you see a car with four rings on it, you know it’s the well-renowned Audi. A logo helps prospects identify your brand, it’s basically a visual representation of your company. Many social media bloggers are earning more than bread and butter on their accounts. Whether it’s travel, tax consultancy, beauty, fashion, or motherhood niche, most of them use a logo to help them get discovered on the vast digital world called the internet. For instance, if a social media blogger already has a lot of followers on Instagram, their logo can help the users recognize their newly-created account on TikTok and they can get TikTok followers in a matter of weeks even with minimal effort.
That’s the power of brand recognition, logo. No matter what niche social media blogger you are, creating a logo can help you stand out among the rest of the blogger accounts. The following five easy steps can help you design a logo for your social media blog.
1. Ponder over Your Blog’s Purpose
You may have already decided the niche of your blog and whether it’s going to be a personal or a business blog. The next thing is to identify your target audience and the purpose of the blog. The purpose mainly comes from the niche that you have decided but you can ponder over it even more as it will help you set the visuals for your logo. It will also help you to set a unique and different tone for your blog as compared to the others. For example, opting for a logo with vibrant and fancy colors for a tax consultancy services blog won’t resonate well with your niche.
2. The Type of Blog Logo
In this step, you should consider the different kinds of social media blog logos and what type will work the best for you. You don’t have to make it full and final here but having know-how in this stage will help further.
Mainly there are three kinds of logos:
Typography. Coca-Cola and Canon are a few of the typography logo examples. It merely consists of letters (text-based) without the use of any sort of symbol. You can select the font of your choice that we’ll discuss later.
Pictorial. In this kind of logo, only symbols are used to represent a brand. For instance, Nike uses a checkmark to help its customers identify their brand in a glance. If you can create a unique logo for your blog, it can help your audience recognize you easily.
Combination. A combination logo integrates both text and symbols. Let’s say, Burger King uses the words “Burger King” that are sandwiched between two buns. This logo can work best for your social media blog as you can use a mix of your name and appealing symbols to help your audience feel a connection with your blog.
3. Sketch Your Logo Design Ideas
Take out your journal and start sketching all the ideas from your brain to the pages. Here, you can mix and match all the three types of logo designs that you have read above. You can sketch as many logos as you want. It’s ideal to not use basic shapes like a star, circle, and other similar symbols as they are too commonly used which may not be able to differentiate your brand.
Your first sketch is not going to be perfect so don’t fret. As you progress, you can make variations in your design and try to be as creative and mindful as possible. Don’t forget to stick to the goals of your blog.
Once you’re done with the assortment of blog logos, you should assess them from the eye of your potential audience and whether they are going to catch their attention. What more (or less) you can do to make your logo stand out?
4. Choose Colors and Fonts
Once you’ve got the rough sketch with you, it’s time to pick a color scheme and fonts for your logo that will be the best representation of your blog.
For colors, don’t choose more than three as it will be a hassle for you later on. Stick to a maximum of three colors that make a great contrast and resonate with your blog too. For instance, if you’re an environmental blogger, choosing yellow and red colors won’t go well as compared to the hues of green.
For fonts, make sure that they are clear, cool, and easy to read. If you run a mental health blog on your social media, using super fancy calligraphy won’t be ideal. Also, don’t go for something too basic that almost everyone is using nowadays, like Comic Sans and Times New Roman. Be it handwriting, calligraphy, or simple style fonts, opt for the unique ones that match the vibe of your blog.
5. Create Your Logo on a Free Design Tool
Although you can use Adobe Photoshop to create top-notch quality designs, it requires professional graphic designing skills and moreover your money. Therefore, you can ditch this pathway and create even a better-looking logo with your creativity and basic artistic skills no matter what the design platform is.
One of our favorites is DesignFreeLogoOnline.com. It has various design templates, so you can use it to suit your varying needs, and even create 3D logos. It is super user-friendly and doesn’t require you to have graphic designer skills. You can get all sorts of colors, font styles, icons, and images to get the perfect kind of logo.
Keep in mind: If you blog on more than one social media platform, ensure to create different size images for different accounts. For instance, Facebook’s profile picture size is 170 x 170 pixels while for Instagram and Pinterest it’s 110 x 110 pixels and 165 x 165 pixels, respectively. You can save your logos on your computer and reshape them for different accounts conveniently.