iGaming sites like Verde casino are giving a head start to their brick-and-mortar counterparts, and it’s not just because of the enormous variety of casino games offered on the platforms. The thing is, there is competition from every corner, and maintaining a healthy flow of online players requires more than just having games.
Even if a player signs up at an online casino, there is no guarantee that they will remain motivated enough to keep coming back to bet. This is where marketers come in, and seeing as we’re talking about online platforms, the strategies have to be digital. One strategy that has proved effective is casino bonus campaigns. Bonuses typically start with a welcome bonus package followed by regular incentives that a player can look forward to throughout their membership on a betting platform.
However, as lucky and exciting as these promotions often look and feel for players, they are usually a result of deliberate planning and a meticulous thought process. So, it’s no wonder the bonuses continue to be an effective marketing tool for online casinos all year round. Therefore, if you’ve ever wondered how marketers come up with these deals, you should spare the next few minutes to find out.
What Casino Marketers Do Before, During, and After a Campaign
Before launching a casino promo, marketers start by drafting a plan that will see to the success of any project. Going in blind is not an option, and given that marketing isn’t like playing a game of chance for the fun of it, there can be no ‘maybes.’
Of course, the end goal is to boost the platform’s discoverability for new signups and keep the existing users happy enough to want to come back to bet on other games. Some of the most popular offers that are promoted to attract and retain players include:
- Matched deposit deals
- No-deposit offers
- Free spins
- Cashbacks
- Instant cash rewards
- Risk-free bets.
Indeed, like any other digital marketing campaign, casino marketers must get a few things out of the way before launching a bonus campaign. These include:
Defining the objectives of the campaign based on the target market
Knowing precisely what the campaign is meant to achieve is the first step to guaranteeing that the campaign will be a success. In addition, marketers always identify the target demographic, which will, in effect, help narrow down to a sizable number of goals.
Coming up with user personas for promotions to attain higher conversion rates
Casino bonus campaigns are a matter of who will most likely enter. Interestingly, a single campaign can be tailored to specific groups of players. With the appropriate wording and imagery, it’s easy to attract the right people to enter the bonus campaign. Fortunately for online casinos, it’s possible to carry out an analysis of members’ profiles that can inform on what will best work for the promotion. For example, when running a Christmas bonus campaign, looking at how many players have been betting on Xmas-themed casino games may provide insight into who to target and how to do so. In other instances, it may be all about a famous gaming provider or teaming up with different entities to motivate more players to sign up for the campaign.
Selecting channels to publicize the bonus campaign
Most online casinos will obviously run campaigns on their platforms where players can easily see them and opt to enter. These may include the operator’s social media pages or partnering with affiliates who can review the bonus campaign and urge followers to take action. Most marketers go for both visual and written content to advertise to potential participants.
Analyzing the Campaign Results for Best and Worst Practices
After choosing the right occasion to launch a campaign, what is left is to wait and see how things go. Marketers always keep tabs on how the promotion performs so as not to make mistakes in the future and to reinforce whatever best practices may have worked before.
Parting Shot
The competition amongst online casinos is one of the toughest, as new ones are always coming up. Nonetheless, the online gaming scene provides less resistance regarding regulations and physical space, which explains the ever-increasing number of up-and-coming online casinos.
At the end of the day, visibility is the factor that will set some operators above their rivals. All this comes down to great marketing campaigns that move users to engage more with the platform and increase or maintain steady revenue for the platform. Ultimately a successful campaign will depend on the marketing strategy chosen from the word go and how well the target audience will resonate with the advertisements.