The partnership between Tesco and The Entertainer is set to continue and grow as the two companies announce that their year-long trial that saw The Entertainer in 35 Tesco stores across the UK and the Republic of Ireland will expand to all stores from March 2024.
Tesco customers will be able to shop The Entertainer’s outstanding range of much-loved brands such as Barbie, Nerf, L.O.L. and Paw Patrol, as well as its exclusive ranges; the great value Addo brand and Early Learning Centre – the award-winning early years toy specialist – in all large stores across the UK & ROI.
As well as providing customers with the benefits of an extended range, they will also be able to earn Clubcard points on in-store purchases from the Entertainer and benefit from Clubcard Prices promotions on toy products.
In addition to extending its partnership with The Entertainer in the UK & ROI, Tesco is also entering into a supplier agreement with the toy retailer for its Central Europe stores. Both ROI and Central Europe are new markets for The Entertainer and represent a significant expansion of its business.
