As one iconic name winds down to extinction, so another prepares to rise as KB Toys reveal plans to purchase unsold Toys R Us stock and open 1000 pop-up stores in the US.
Toyworld Mag take a look at this interesting development.
Strategic Marks is trying to put together a deal to open 1,000 pop-up stores to sell toys this holiday season.
The company, which acquired the KB Toys trademarks in 2016, is seeking alliances with stores that specialise in holiday and pop-up retail, according to the report, including Spencer Spirit Holdings, Go! Retail Group, and Party City Holdco.
Strategic Marks president Ellia Kassoff, commented: “My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys R Us with no place to go. That’s a big, big void that we’re hoping to fill up.”
KB Toys shut down in the midst of the global financial crisis, beginning its liquidation in December 2008. Toys R Us acquired the KB Toys trademarks in 2009, and Strategic Marks acquired them in 2016.
