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Toyworld Mag: KB Toys to open 1000 pop up stores in the US

Mark Newbold
By Mark Newbold
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As one iconic name winds down to extinction, so another prepares to rise as KB Toys reveal plans to purchase unsold Toys R Us stock and open 1000 pop-up stores in the US.

Toyworld Mag take a look at this interesting development.

Strategic Marks is trying to put together a deal to open 1,000 pop-up stores to sell toys this holiday season.

The company, which acquired the KB Toys trademarks in 2016, is seeking alliances with stores that specialise in holiday and pop-up retail, according to the report, including Spencer Spirit Holdings, Go! Retail Group, and Party City Holdco.

Strategic Marks president Ellia Kassoff, commented: “My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys R Us with no place to go. That’s a big, big void that we’re hoping to fill up.”

KB Toys shut down in the midst of the global financial crisis, beginning its liquidation in December 2008. Toys R Us acquired the KB Toys trademarks in 2009, and Strategic Marks acquired them in 2016.

SourceToyworld Mag
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and has been a presence online since webpage Fanta War in 1996. He is the EiC and Daily Content Manager of Fantha Tracks and currently contributes to ILM.com, SkywalkerSound.com, Star Wars – Das Offizielle Magazin, Journal of the Whills and Starburst Magazine, having previously contributed to magazines Star Wars Insider, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, partworks Build Darth Vader, Star Wars Encyclopedia, and Build The Millennium Falcon, and websites Jedi.net, Jedi News, StarWars.com, Lightsabre.co.uk, and Wirezone. He is the only podcaster to have appeared on every Celebration podcast stage since it began in 2015 (hosting it four times), and is the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

As one iconic name winds down to extinction, so another prepares to rise as KB Toys reveal plans to purchase unsold Toys R Us stock and open 1000 pop-up stores in the US.

Toyworld Mag take a look at this interesting development.

Strategic Marks is trying to put together a deal to open 1,000 pop-up stores to sell toys this holiday season.

The company, which acquired the KB Toys trademarks in 2016, is seeking alliances with stores that specialise in holiday and pop-up retail, according to the report, including Spencer Spirit Holdings, Go! Retail Group, and Party City Holdco.

Strategic Marks president Ellia Kassoff, commented: “My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys R Us with no place to go. That’s a big, big void that we’re hoping to fill up.”

KB Toys shut down in the midst of the global financial crisis, beginning its liquidation in December 2008. Toys R Us acquired the KB Toys trademarks in 2009, and Strategic Marks acquired them in 2016.

SourceToyworld Mag
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and has been a presence online since webpage Fanta War in 1996. He is the EiC and Daily Content Manager of Fantha Tracks and currently contributes to ILM.com, SkywalkerSound.com, Star Wars – Das Offizielle Magazin, Journal of the Whills and Starburst Magazine, having previously contributed to magazines Star Wars Insider, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, partworks Build Darth Vader, Star Wars Encyclopedia, and Build The Millennium Falcon, and websites Jedi.net, Jedi News, StarWars.com, Lightsabre.co.uk, and Wirezone. He is the only podcaster to have appeared on every Celebration podcast stage since it began in 2015 (hosting it four times), and is the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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KB Toys looks to in part fill the Toy’s R Us void

Strategic Marks, a specialist company that buys defunct brands, is bringing back KB Toys, and have announced plans to open up to 1,000 pop-up stores by the holiday shopping season 2018.