The Official Site takes a look at the new Star Wars x Herschel collaboration, bringing galaxy themed luggage to fans across the galaxy.
StarWars.com: As the first Star Wars x Herschel collaboration, when you sat down to begin designing the line, what were your must-haves for the collection?
Jon Warren: We wanted to work with the dark side and The Empire Strikes Back right out of the gate — the villains are some of our favorite characters from the Star Wars galaxy. As designers, we see their uniforms as an extension of their story, so we decided to build designs off of what the characters wear and their equipment. We put in a lot of thought into this one. We’re product geeks and knew we had to [deliver] for the fans.
StarWars.com: How did you stay true to the Herschel brand and aesthetic while incorporating those elements that were unmistakably Star Wars?
Jon Warren: When you think of Darth Vader, Boba Fett, and the stormtroopers, you immediately envision the distinctive gear they wear, which was a perfect jumping off point for the collection. When we began designing the line, we imagined what each character might use if they carried Herschel and pulled specific styles from our product range for each of them, so every set of bags is completely unique. A lot of us at Herschel are huge Star Wars fans. As kids, we would obsess over all of the different movie details, play with the action figures, and role-play these iconic characters so we had a lifetime of imagination to work off of.
This is a huge collaboration with a wide range of products and themes, so be sure to check out the article for th full info.
- Dixon, Chuck (Author)
- English (Publication Language)
- 424 Pages - 03/24/2020 (Publication Date) - Licensed Publishing (Publisher)
