Fascinating news as Disney and ITVX announce a formal partnership which shall see hit shows like Love Island, Vera and The 1% Club stream on Disney Plus, while seasons of The Bear and the first season of Andor come the other way to the ever-growing ITVX platform. The Hollywood Reporter suggest this could be the start of similar bundles popping up in the UK and beyond, and here’s the full press release via ITVX.
LONDON, U.K. (10 July, 2025) The Walt Disney Company and ITV announce today a new first-of-its-kind initiative to carry each other’s streaming services, in the form of a promotional selection, billed as a ‘Taste of ITVX’ and a ‘Taste of Disney+’ respectively. The exciting initiative brings together two of the UK’s most recognisable entertainment brands to expand viewer choice and celebrate the best of British and international storytelling, marking a further milestone in The Walt Disney Company and ITV’s long-standing relationship.
Starting 16 July, a curated, and regularly refreshed selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms. The agreement showcases ITV and Disney’s world-class content to each other’s complementary audiences, extending reach and allowing more viewers to discover Disney+ and ITVX.
Disney+ customers in the UK will be able to stream some of ITV’s most acclaimed scripted and unscripted content. This includes the multi-award-winning drama “Mr Bates vs The Post Office”, espionage thriller “Spy Among Friends”, selected series of the reality hit “Love Island”, popular drama favourites like “Endeavour”, “Vera”, and the first series of “Karen Pirie”, coinciding with the second series premiere in ITVX, Olivia Attwood’s immersive series “Price of Perfection”, as well as multi-generational entertainment like “The 1% Club”. ‘A Taste of ITVX’ will be available to all Disney+ customers at no extra cost.
At the same time, ITVX viewers will be introduced to a rotating rail of Disney+ shows and movies titled ‘A Taste of Disney+’, updated regularly to reflect the breadth of Disney’s global storytelling. The selection in coming months includes critically acclaimed, award-winning titles – from the first seasons of FX’s “The Bear”, Lucasfilm’s “Andor” and “Only Murders in the Building”, to selected series of reality titles including “The Secret Lives of Mormon Wives” and “The Kardashians”, plus family favourites including “Lilo and Stitch: The Series” and “Phineas and Ferb”. “A Taste of Disney+” will be available to all ITVX viewers at no cost, and ad free on ITVX Premium.
This agreement builds on the strong, evolving relationship between Disney and ITV. ITV is the free-to-air home for Disney+’s “Renegade Nell”, and the forthcoming “Under the Bridge”, whilst ITV Studios is the producer behind hit Disney+ shows including “Rivals” (Happy Prince), “Suspect: The Shooting of Jean Charles de Menezes” (Etta Pictures in association with KDJ Productions), and the return of Britain’s original dating series “Blind Date” (So TV & Stellify Media).
Older UK fans will remember well that it was ITV back in 1982 that screened Star Wars for the very first time, so the historical relationship with Lucasfilm is certainly there. Stay tuned for more news as it arrives.
