The Vice President, Franchise Content & Strategy and Executive Producer of Star Wars: Visions James Waugh, who we spoke to on the latest episode of Making Tracks, spoke recently about the potential of franchise fatigue in an era where Lucasfilm have an increasingly healthy slate of upcoming projects.
“From a broader kind of creative strategy perspective, Disney+ has changed the way we’re viewing a lot of what’s possible with Star Wars. So you can get shows like The Mandalorian and Boba Fett because the platform allows for it.”
“When it comes to things like Visions, I would say that we weren’t ever concerned about the oversaturation potentiality with Visions in particular, and I think the reason was we were offering something that’s kind of a diversification of what the offering is… We weren’t concerned that this was going to impact Star Wars in aggregate, we thought this would be a breath of fresh air for people to explore Star Wars in an exciting new way.”
“Are we worried about oversaturation? I think we’re always very thoughtful and cautious about how do we keep Star Wars’ specialness in this landscape. We’re mindful, but this wasn’t one of those instances where we had our spidey-senses on a lot because we felt this was such a new offering.”
