The new season of The Toys That Built America started on 23rd October on the History channel in the US. The first episode titled ‘Masters of the Universe’, yet it is as much, if not more, about Star Wars than Mattel’s Masters of the Universe. With the first half of the episode being almost solely dedicated to the Kenner Star Wars toy line.
Through a series of dramatizations and interviews the episode tells the story of the vintage Star Wars toy line, how Mattel President Ray Wagner passes on the licence, only for his former colleague-turned-rival, Bernie Loomis to snap it up for Kenner.
The second half of the episode focuses on Mattel’s reaction to the success of the Star Wars toyline, first with Battlestar Galactica and subsequently with Masters of the Universe. Along with touching on Kenner’s continued success with toys from The Empire Strikes Back and Return of the Jedi.
- Audible Audiobook
- Lydia Kang (Author) - Marc Thompson (Narrator)
- English (Publication Language)
- 04/04/2023 (Publication Date) - Random House Audio (Publisher)