‘The Last Jedi’ dominating social media buzz

November 16, 2017

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The Force Awakens broke all manner of record by way of public interest, sharing and interaction its sequel The Last Jedi is showing the world that it has similar legs, dominating the social media buzz as the film fast approaches.

Variety take a look at this trend, comparing it with other popular franchises.

Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media last week with 110,000 new conversations thanks to interviews with cast members and filmmakers, according to media-measurement firm comScore and its PreAct service.

“Star Wars: The Last Jedi” has pulled in more than 3.77 million new conversations five weeks before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.

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The Last Jedi

SourceVariety

Mark Newbold

Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.

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Variety take a look at this trend, comparing it with other popular franchises.

Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media last week with 110,000 new conversations thanks to interviews with cast members and filmmakers, according to media-measurement firm comScore and its PreAct service.

“Star Wars: The Last Jedi” has pulled in more than 3.77 million new conversations five weeks before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.