Disneyland to replace Annual Passes with a Membership Program

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With the goal of catering to superfans and keen to make forward-looking changes that will lead the park forward in the post-COVID years, the Annual Pass scheme is being retiured and will be replaced by a new Membership Program, which according to the chairman of Disney Parks, Experiences and Products Josh D’Amaro wil be launching ‘relatively soon’.

More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.”

Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.

Anyone who drives the streets of Southern California can confirm the popularity of the annual pass program, as attested to by the proliferation of window stickers bearing the letters “A.P.” and a pair of mouse ears.

The bright side of the yearlong closure of park is that executives have been able to reimagine the park not according to past experience but, according to Potrock, with a vision to what guests will want going forward. The reimagining of the annual pass program is part of that.

Going forward, Disneyland will continue to use virtual queuing, which it has employed since reopening on April 30 to relieve bottlenecks, specifically around popular new attractions Web Slingers and Rise of the Resistance.

Vader Immortal: A Star Wars VR Series - PlayStation 4
  • In Episode I, you'll meet new characters including your droid co-pilot Z0-E3, wield a lightsaber, and traverse Vader's fortress to find out what he's searching for.
  • In episode II, with the fearsome Switch Lord as your guide, you'll battle terrifying creatures and uncover ancient secrets beneath the planet's surface and learn to master the force.
  • In Episode III, with the fate of Mustafar in your hands, you will need to take everything you've learned along the way to face off in a final confrontation.
  • Each episode comes with a lightsaber Dojo, an open-ended training mode where you can hone your skills with the weapon of a Jedi Knight and unlock different lightsaber hilts.
  • Each episode comes with a Lightsaber Dojo, an open-ended training mode where you can hone your skills with the weapon of a Jedi Knight and unlock different lightsaber hilts.
SourceDeadline
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to Star Wars Insider, ILM.com and SkywalkerSound.com, having previously written for StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since it began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

With the goal of catering to superfans and keen to make forward-looking changes that will lead the park forward in the post-COVID years, the Annual Pass scheme is being retiured and will be replaced by a new Membership Program, which according to the chairman of Disney Parks, Experiences and Products Josh D’Amaro wil be launching ‘relatively soon’.

More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.”

Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.

Anyone who drives the streets of Southern California can confirm the popularity of the annual pass program, as attested to by the proliferation of window stickers bearing the letters “A.P.” and a pair of mouse ears.

The bright side of the yearlong closure of park is that executives have been able to reimagine the park not according to past experience but, according to Potrock, with a vision to what guests will want going forward. The reimagining of the annual pass program is part of that.

Going forward, Disneyland will continue to use virtual queuing, which it has employed since reopening on April 30 to relieve bottlenecks, specifically around popular new attractions Web Slingers and Rise of the Resistance.

Vader Immortal: A Star Wars VR Series - PlayStation 4
  • In Episode I, you'll meet new characters including your droid co-pilot Z0-E3, wield a lightsaber, and traverse Vader's fortress to find out what he's searching for.
  • In episode II, with the fearsome Switch Lord as your guide, you'll battle terrifying creatures and uncover ancient secrets beneath the planet's surface and learn to master the force.
  • In Episode III, with the fate of Mustafar in your hands, you will need to take everything you've learned along the way to face off in a final confrontation.
  • Each episode comes with a lightsaber Dojo, an open-ended training mode where you can hone your skills with the weapon of a Jedi Knight and unlock different lightsaber hilts.
  • Each episode comes with a Lightsaber Dojo, an open-ended training mode where you can hone your skills with the weapon of a Jedi Knight and unlock different lightsaber hilts.
SourceDeadline
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to Star Wars Insider, ILM.com and SkywalkerSound.com, having previously written for StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since it began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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