Hasbro bring news regarding their intention to eliminate plastic from single-use packaging by the end of 2022 via this letter, sent to a number of outlets worldwide. Read on…
At Hasbro, we have set a goal to eliminate virtually all plastic from new, single-use product packaging by the end of 2022. The company is currently on track to meet its industry-leading goal, reducing the use of virgin plastic by an estimated 19.5 million pounds annually.
What does this mean for products from fan-favorite Hasbro brands? You may have already noticed the transition to new plastic-free packaging within some kid-focused figures, and most 6-inch figures will transition to plastic-free packaging by early 2023. Today, we wanted to give you an early look at what to expect.
We’ve included a few examples here of what the new plastic-free packaging will look like across several brands. This includes an example of a Stormtrooper figure from the 2020 Star Wars: The Black Series line, as well as the G.I. JOE Classified Series Kamakura, Marvel Legends Series 6 Inch X-Men 90s Animated Series, and Marvel Legends Series Spider-Man Beyond Amazing: Iron Spider & Amazing Fantasy #15, all available now for order or pre-order. The Power Rangers Lightning Collection lines will reveal new plastic-free packaging in the coming weeks.
As part of the shift away from window boxes, you’ll see highly detailed artwork and exciting new imagery on each package featuring iconic characters and their figures inside. This includes new packaging art that will showcase the articulation and poseability of each figure.
Our goal does not include packaging for fan collectible products like 3.75” action figures, where packaging is part of the product experience and typically retained intact for fan display and collections. Those lines include Star Wars Vintage and Retro, as well as other collectible brands such as Marvel Retro and the G.I. JOE Retro. In support of Hasbro’s lower carbon strategy and upcoming science-based targets, our fan collectible blister packaging will continue to be made with either plant-based or recycled PET content.
Hasbro, with the support of its collaborators, is committed to doing what’s right for the future of the planet and looks forward to having its fans along for the journey.
Thank you again for the continued support!
Hasbro
Thoughts? Let us know what you think on our socials, leave a message for our Collecting Tracks team of Richard and Chris over at Fantha Tracks Radio or email it in at news@fanthatracks.com.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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Hasbro bring news regarding their intention to eliminate plastic from single-use packaging by the end of 2022 via this letter, sent to a number of outlets worldwide. Read on…
At Hasbro, we have set a goal to eliminate virtually all plastic from new, single-use product packaging by the end of 2022. The company is currently on track to meet its industry-leading goal, reducing the use of virgin plastic by an estimated 19.5 million pounds annually.
What does this mean for products from fan-favorite Hasbro brands? You may have already noticed the transition to new plastic-free packaging within some kid-focused figures, and most 6-inch figures will transition to plastic-free packaging by early 2023. Today, we wanted to give you an early look at what to expect.
We’ve included a few examples here of what the new plastic-free packaging will look like across several brands. This includes an example of a Stormtrooper figure from the 2020 Star Wars: The Black Series line, as well as the G.I. JOE Classified Series Kamakura, Marvel Legends Series 6 Inch X-Men 90s Animated Series, and Marvel Legends Series Spider-Man Beyond Amazing: Iron Spider & Amazing Fantasy #15, all available now for order or pre-order. The Power Rangers Lightning Collection lines will reveal new plastic-free packaging in the coming weeks.
As part of the shift away from window boxes, you’ll see highly detailed artwork and exciting new imagery on each package featuring iconic characters and their figures inside. This includes new packaging art that will showcase the articulation and poseability of each figure.
Our goal does not include packaging for fan collectible products like 3.75” action figures, where packaging is part of the product experience and typically retained intact for fan display and collections. Those lines include Star Wars Vintage and Retro, as well as other collectible brands such as Marvel Retro and the G.I. JOE Retro. In support of Hasbro’s lower carbon strategy and upcoming science-based targets, our fan collectible blister packaging will continue to be made with either plant-based or recycled PET content.
Hasbro, with the support of its collaborators, is committed to doing what’s right for the future of the planet and looks forward to having its fans along for the journey.
Thank you again for the continued support!
Hasbro
Thoughts? Let us know what you think on our socials, leave a message for our Collecting Tracks team of Richard and Chris over at Fantha Tracks Radio or email it in at news@fanthatracks.com.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He's contributed to Star Wars Insider (since '06) and Starburst Magazine (since '16) as well as ILM.com, SkywalkerSound.com, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine and StarTrek.com. He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since the stage began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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