Social media presence is imperative for any business out there. Not having a presence on these platforms makes companies seem backward. Currently, Instagram holds the throne as a platform with the most engaging audience. The percentage of active users by average is a whopping 58 times larger than the runner-up, Facebook. But that is only the average. Nothing is a given. To have an active community, you must be proactive and constantly update and adjust your style. And to hit that milestone of 10 000 followers is an excellent measure of success. But to get there, you will need to work hard, invest your time and energy, and proper motivation. And you most likely need help with it; otherwise, you wouldn’t be here. Keep on reading and grow your follower numbers the proper way.
Engage with people
The first order of business is engaging with your community. If you already have a profile, you have a loyal community. You just don’t know that. Keep track of the users that are engaging with your posts. In order to engage with users you will need to target them, and the best way to do that is through hashtags. There are many tools that can help with hashtag generation, and if you need help with that, you can try out Task Ant to increase your Instagram followers quickly. Create descriptive captions, storytelling that will encourage people to respond and share your posts. Foster friendly discussions by posting questions under your photos/videos. Reply to their comments, accept their criticism, and listen to them in general. Give out rewards for the most active ones by encouraging them to share your posts with their followers. Simple giveaways can go a long way in fostering a loyal community, and it will barely cost you anything.
Try out influencers
Influencers are individuals who have managed to create a loyal following through their social media presence across platforms. Their followers are usually numbered in tens of thousands, and they easily create or shape new trends. It’s always recommended to work with them. The easiest way would be mutual advertising. But for that, you must have a sizable following. If you are selling a product, you could always send them a free sample and ask them to review a product or shout out to your brand. Of course, you should aim for those whose style and goals match your own. If you promote a healthier lifestyle, fitness accounts would be a perfect match. But nothing comes cheap. They do charge a fee for promoting you, however influencers and hashtags are the best to use. A usual cost would be a cent per follower or $100 per 10 thousand followers. Keep that in mind when contacting one. And it is a great stepping stone for you or your brand to grow a large following of possible customers.
Upload quality content
Instagram is a visual social platform. Your followers and potential customers respond to quality, high-resolution photos, and videos. But that isn’t enough for quality content, just the first step. Creating engaging posts with storytelling, post short stories on how your workday looks like, and constantly push yourself. The competition is massive, and you must try to keep up with the newest trends to stay relevant. The users are only a click away from the follow/unfollow button. It all hangs on the quality of your content to entice them to stay and actively engage with your profile.
Have a niche
Instagram niche is a topic that encapsulates several main hashtags that describe the content created about that topic. Finding your own is not an easy task. You don’t want a too general niche, as the content consumers are less passionate about those. Look for the more specific ones, they generate less traffic, but the users are more passionate about its content. Of course, you don’t need to limit yourself to a single niche. As long as their topics intersect in certain areas, you can have multiple.
Share across platform
Most likely, your brand has accounts on other platforms. It is good to share posts from one platform to another as long as they have the same or similar tone. Not every possible customer uses all platforms to the same extent. You can build separate communities on Facebook, YouTube, Twitter, and Instagram. And encourage cross-platform migration by posting specific content on a single platform and posting on others just sample videos.