Did you know that there are more than 2.77 billion social media users worldwide? Because of this vast user base, social media presence is on the priority list of brands and marketers. The fashion industry is one of the sectors that has cut-throat competition when it comes to marketing and promotion on social media sites. Therefore, for any new players, trying to enter the fashion market is quite challenging.
However, with a persistent approach and smart campaigning, you can get the best out of social media. The technology and algorithms are improving with each passing day, and there are ways to leverage it for designing a compelling social media strategy.
In this blog, we will discuss the best practices for fashion brands to follow on social sites like how to generate traction, post frequency, the best time to post on Instagram, Facebook, and so on. To learn more Instagram hacks, click here.
Figure out Your Audience:
From a brand perspective, every social media site serves the same goal, i.e., to enhance brand awareness, brand presence, and gain an audience. However, every social media platform has a different appeal to it. Facebook and Twitter have a diverse and serious audience base in stark contrast to Snapchat and Instagram, which are more casual.
To have an organic audience growth, you should narrow down your target audience to finalizing social media platforms and strategies. When it comes to the fashion and cosmetics industry, Instagram is the most recommended. as its users vastly consume fashion-based content.
Social Media Platforms
Here is a closer look at how to use specific platforms for marketing fashion brands:
Having the highest number of active users globally, Facebook caters to diverse sets of audiences. The platform keeps improving and evolving continuously.
In recent times, Facebook has optimized its features to be more business-friendly. The most significant of which is Facebook ads. You can use this to promote your fashion business to a broad audience and also choose to market specifically to your target audience.
Instagram is the place of and for fashion enthusiasts. Here is how you can juice the most out of Instagram:
- Use hashtags: Did you know that “#fashion” is one of the top five trending hashtags on Instagram? The platform offers a lot of features for fashion brands to keep the audience engaged. With the right hashtags, you can improve your brand presence and gain an audience.
- Include videos and images: While designing a campaign for Instagram, try to use high-quality images and videos. Use the platform’s several options like stories, IGTV, and in-post videos to create more engaging content.
Videos as the main tool in your marketing strategy
As a fashion brand or digital marketer, you must be aware of the potential of videos. It can generate the most engagement out of your social media marketing strategy. While making videos for your social media, focus on the following:
- Your brand’s USP.
- The first 10 seconds of a video is the most important as it decides whether the video will be watched until the end or not. So, try to focus more on the intros of the video.
- Did you know that the information retention probability of video content is 80% higher than any other form? For higher conversion rates, end your videos with a call to action.
- On social sites, videos are shared more than text and images combined.
- Avoid monotony to make your videos more engaging. Try to be creative and witty, and use hooks to keep the audience engaged always.
- Be consistent. Plan your video postings for a week or month. Try to post at least a video per week.
- Explore the many video uploading features on social media platforms like in-post videos, live streaming, etc.
Collaborate with influencers
Gone are the days where brands approached celebrities and sports stars for their promotion. The social media boom brought along a wave of small-scale celebrities or influencers having an engaging audience. . Nowadays, even big names in the fashion industry collaborate with influencers. However, as a brand, you must be cautious and do proper research while collaborating with influencers as many of them have paid audiences or subscribers.
Conclusion:
Social media serves as a one-stop-shop for the fashion industry when it comes to digital marketing. However, proper planning and constant monitoring is required to build an effective social media strategy. Again, for any fashion brand, having a vast library of high-quality images and videos is a must for online marketing. Lastly, if you are a startup or someone new to social media marketing, it is important to focus on the basics — being consistent and creative. Know more about social media marketing strategy along with video marketing.