Social media has evolved so quickly over the last few years, and the industry itself has become massive. In addition to that, there are so many different platforms to choose from, such as Instagram, TikTok or Twitter, and learning the rules of each can be tough. Even when you have an attractive fan page and you know your niche, there is a basic thing you need to have – your right audience. This is the only way to be successful. To find ways for making real followers on Twitter for example, who want to read your content and grow with you is not difficult today, as there are services such as Twesocial which optimize your account and provide you with active Twitter followers, with relevance. Finding your right audience is a rule for any social media platform that exists online. One thing that they share in common though, is that you can find evergreen content on each, and there are many benefits to using it. If you are unfamiliar with the phrase or what it is, this is what you need to know. Continue reading to learn what evergreen content is, why it should be used and how to use it.
What is evergreen content?
Evergreen content is essentially content that doesn’t get old, and is metaphorically, always green. There are many different types of content available to be viewed on social media, and evergreen content is among the best.
It’s always a good idea to follow the trends, to study them and replicate them, in order to stay relevant and attract new, younger audiences. The only downside is that trends, by their definition, only last for a while, so having only content that relates to current trends won’t continue to pull in visitors over a certain period of time.
It’s important to keep in mind that evergreen content won’t get as much traffic or views as immediately as trends would, but they draw in traffic over a much longer period of time.
Examples of evergreen content
The next thing to understand is exactly what evergreen content is, and chances are very high that you have seen this content before, without knowing what it was. A perfect example of evergreen content would be “how to” or instructional articles or videos. This is because people are always looking for information on how to do something. A few others would be:
- Product reviews
- Listicles
- Tips
It goes without saying that when doing product reviews, it would be best to do current or relevant products, or a product that people will be using for some time to come, as opposed to dial up internet for example, which is no longer being used.
A few examples of what you could cover could be anything like food, parenting, pet care, job hunting, or love and romance. These ideas will always draw visitors as they will always be relatable and relevant.
Why should you use it?
You might be wondering why you should use it if it only brings in traffic over a long period of time instead of immediately. Evergreen content provides you with a great opportunity to combine it with SEO, which results in a lot of traffic once your website gets good scores.
Consider for example that everyone needs a job, and if you provide an article related to job hunting, whether it be how to nail an interview, or create an attractive resume, you will be pulling in a lot of traffic to your site. This means that not only will your website get a lot of traffic, but you will receive higher search engine ranking, so the next time you post something related to trends, more people will see it.
Tips for creating evergreen content
The first thing that you should keep in mind when creating evergreen content is that beginners need help the most, so your content should not be aimed towards experts, and should be easily understandable by beginners. This basically means that you should try not to use complicated, difficult to understand words or jargon.
The next thing to remember is that your post should answer the questions being asked “how to”, “what”, or “why”, as this is the reason why people click on the post. This goes hand in hand with choosing a specific topic, as opposed to a general one. It is very difficult to answer a general topic, such as “What are the different dog breeds?”, as there are just too many, so instead you could do something like “What are the most popular dog breeds?”, or “Top 5 things to consider when choosing a dog”. These topics are easy to answer and not difficult to understand, or too lengthy.
A great idea would be to research some of the most frequently asked questions, and go from there. Remember, you don’t need to create a 1,000 evergreen posts to answer every imaginable question; just enough to make sure you answer a few to drive traffic.