Our LEGO-loving pal Graham Hancock, writing over at Brick Fanatics, takes a look at the declining sales and interest in Star Wars toys, a dip that – while in essence is worrying for the franchise – he believes can be turned around, and he explains why.
Clue – it’s not rocket science….
Products released way too early
During the prequel era of Star Wars, the big launch day for a movie’s merchandise would happen and then the movie would be out one month later. That gave a sense of momentum to the whole thing. Products out, more posters start popping up, TV spots, cast and crew doing interviews… and then the film was out. Now, the product is released, and three months later when the film comes out, it is stale. The designs are well worn, nothing new has been released since, the momentum has fizzled out. Solo: A Star Wars Story won’t have this problem, but it will have the issue of coming hot on the heels of disappointing sales for The Last Jedi merchandise.
If the rumours are true, Wookiee Weekend will be a lot closer to the release of Solo: A Star Wars Story than the previous three films, so let’s see if that’s to its benefit or detriment.
