Speaking at the ICR Conference in Orlando, Florida on Tuesday, Build-A-Bear CEO Sharon Price John brought exciting news regarding the company and The Mandalorian, specifically Baby Yoda who will soon be coming to the plush giant.
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined. We now will have The Child, also known as Baby Yoda.
It’s great, again, to be in business with best-in-class partners. We started this process almost with the first episode.”