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Hasbro may love muddy puddles, but they may not get to play in them anytime soon – as the UK competition authority has launched an inquiry into Hasbro’s acquisition of Peppa Pig owner, Entertainment One.

Back in August, Hasbro announced the cash only $4 billion deal for Entertainment One, referring to the deal as adding “beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP.”

Starting from this Friday the UK Competition and Markets Authority will take comments from interested parties on the proposed merger, and will announce whether intends to investigate further by January 21st 2020.

The Competition and Markets Authority (CMA) is considering whether it is or may be the case that this transaction, if carried into effect, will result in the creation of a relevant merger situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation may be expected to result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.

To assist it with this assessment, the CMA invites comments on the transaction from any interested party.