With their admirable goal of aiming for eco-friendly packaging and minimising their plastic usage, Hasbro encountered a tricky balance between delivering packaging that met those requirements, but also satisfied collectors expectations. With the popularity of the windowless boxes less than hoped, Hasbro reveal that they plan on re-introducing windows and blisters to their 6 inch figure ranges, including The Black Series.
We wanted to share an update on packaging for Hasbro’s 6-inch-scale figures. Based on your feedback, we will be re-introducing windows and blisters to our 6-inch fan figures beginning later this year, into 2024 for select products across our portfolio of brands, including, G.I. Joe Classified, Power Rangers Lightning Collection, Star Wars Black Series and Marvel Legends. This will eventually expand to all new 6-inch figure releases.
The new windows and blisters will be made from bio PET or recycled PET helping us achieve our priority of meeting our fans’ expectations for extraordinary packaging and superior design while still developing packaging that minimizes waste and the use of virgin plastic.
- Hardcover Book
- Córdova, Zoraida (Author)
- English (Publication Language)
- 352 Pages - 09/05/2023 (Publication Date) - Random House/Star Wars (Publisher)