Over Super Bowl weekend, a different energy was buzzing in San Francisco as the Skywalker Ranch General Store opened its doors to the public inside the Letterman Digital Arts Center at the Presidio.
For the longest time, access to the Skywalker Ranch Store was exclusive only to visitors and clientsat Skywalker Ranch on Lucas Valley Road. Tucked away in Marin County, the store was something most fans only heard about through stories and secondhand photos. A quiet perk reserved for those lucky enough to be invited or had access beyond the gates.
Now, that exclusivity has shifted. With the Presidio location open to all, the message feels clear. Star Wars truly is for everyone. Any Tom, Dick, or a Wookiee can now walk in off the path, browse the shelves, and take home a piece of Skywalker Ranch without needing an invitation.
Sitting inside the Lucasfilm campus, a short walk from the famed Yoda fountain, the store is refreshingly low key. The focus is clearly Skywalker Ranch, with a tight selection that ranges from apparel to specialty goods. Tucked inside is a small area dedicated to Skywalker Vineyards wines, alongside other Ranch products. Nothing feels overdone. This is not a place designed to overwhelm you. It is a place designed to be discovered (and there is a lot to be discovered).
Rather than spectacle, the experience is about access. The opening brings a once private corner of Star Wars lore into a public space, inviting fans, locals, and curious visitors from all corners of the galaxy to connect with the legacy in a simple, tangible way.
No gate pass required. Just walk in, follow the Force. This is the way.
Address: Skywalker Ranch General Store, Letterman Digital Arts Center, Building D, The Presidio, San Francisco, CA 94123, USA
Hours: Monday – Friday 11 am–7 pm