Running from 6th December through January 5, Dolby Soho, New York City is hosting an immersive exhibit to celebrate the release of Star Wars: The Rise of Skywalker.
Following on from the partnership for The Lion King, Dolby Laboratories and Disney have teamed up again for the free pop up experience. The immersive experience takes fans through the three main trilogies across an eleven room experience with plenty of photo opportunities.
“We go way back to the very beginning with the saga. We helped bring ‘Star Wars’ to audiences in surround sound. That really put Dolby on the map,” Stuart Bowling, director of content and creative relations at Dolby Laboratories, told Insider of why they collaborated with Disney and Lucasfilm.
“When you stand in that room, being immersed in the last trailer for ‘The Rise of Skywalker,’ plus the surround sound of the Dolby Atmos enveloping you, if you’re a ‘Star Wars’ fan, it’s kind of the end of the saga. It’s an emotional thing. This kind of ends it all, brings back all these memories,” said Bowling of why the 360-degree space is one of his favorite rooms.
The space will be open from 1 p.m. to 8 p.m. ET on Wednesday through Sunday each week at 477 Broadway.
For a host of images and commentary from the experience, visit Business Insider.