Not only does this mark my very first article as a contributor to the ILM.com blog, but it also allows fans of the world’s most honoured and respected visual effects house to own merchandise bearing their new ILM 50 logo. Available at Amazon.com, this is ILM 50, celebrating half a century of visual effects excellence and innovation.
To celebrate the 50th anniversary (a first for any visual effects company) Hoodzpah — the team behind the ILM logo redesigns in 2023 — were asked to adapt their work for a fresh new ILM 50th logo, which is featured in a line of new merchandise recently unveiled at Star Wars Celebration Japan and now available on Amazon.com.
ILM.com had the opportunity to chat with the team about this exciting new project and how they decided on the tone for the 50th anniversary logo.
Lucasfilm ILM 50th Anniversary Industrial Light Magic Logo T-Shirt Black
“When you work with a storied company like ILM, there is a wealth of visual inspiration and history to reference,” explains the Hoodzpah team, “so the hard part is narrowing in on one vision when there are so many ways you could take it. We cast a wide net and tried many different directions before landing on this retro-modern celebration that feels quintessentially ILM.”
ILM has an incredible history, not only with its groundbreaking work on-screen but also its branding, going back to the classic Michael Pangrazio-designed magician logo painted by Drew Struzan and through a variety of changes to today. Given that lineage, Hoozpah decided on the mix between the 2023 redesign and the ’70s-style piping in the new logo, a blend that marries ILM’s ’70s vintage with the modernity of the current logo.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to Star Wars Insider, ILM.com, SkywalkerSound.com and Starburst Magazine, having previously written for StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart.
He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since it began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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Not only does this mark my very first article as a contributor to the ILM.com blog, but it also allows fans of the world’s most honoured and respected visual effects house to own merchandise bearing their new ILM 50 logo. Available at Amazon.com, this is ILM 50, celebrating half a century of visual effects excellence and innovation.
To celebrate the 50th anniversary (a first for any visual effects company) Hoodzpah — the team behind the ILM logo redesigns in 2023 — were asked to adapt their work for a fresh new ILM 50th logo, which is featured in a line of new merchandise recently unveiled at Star Wars Celebration Japan and now available on Amazon.com.
ILM.com had the opportunity to chat with the team about this exciting new project and how they decided on the tone for the 50th anniversary logo.
Lucasfilm ILM 50th Anniversary Industrial Light Magic Logo T-Shirt Black
“When you work with a storied company like ILM, there is a wealth of visual inspiration and history to reference,” explains the Hoodzpah team, “so the hard part is narrowing in on one vision when there are so many ways you could take it. We cast a wide net and tried many different directions before landing on this retro-modern celebration that feels quintessentially ILM.”
ILM has an incredible history, not only with its groundbreaking work on-screen but also its branding, going back to the classic Michael Pangrazio-designed magician logo painted by Drew Struzan and through a variety of changes to today. Given that lineage, Hoozpah decided on the mix between the 2023 redesign and the ’70s-style piping in the new logo, a blend that marries ILM’s ’70s vintage with the modernity of the current logo.
Exploring the galaxy since 1978, Mark wrote his first fan fiction in 1981 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to Star Wars Insider, ILM.com, SkywalkerSound.com and Starburst Magazine, having previously written for StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart.
He is a four-time Star Wars Celebration Stage host, the only podcaster to have appeared on every Celebration podcast stage since it began in 2015, the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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