It could be a love of the brand, it could be the marketing, it might be the times or quite possibly the content available, but whatever the alchemy Disney Plus has now reached a mammoth 50 million subscribers in just 5 months, adding 21 million of those in the last 2 months.
Launching in the UK and Europe on 24th March, the service arrived in India on 3rd April and quickly snapped up 8 million subscribers, placing the streamer far, far ahead of early indicators.
The 50 million figure is well ahead of the company’s own forecasts — and those of Wall Street. Disney, in unveiling the road map for the streaming service almost exactly a year ago for investors, had pegged a goal of 60 million-90 million global subs by the end of fiscal 2024 (Disney’s fiscal year ends in September). Disney Plus may hit that target four years early.
Meanwhile, prior to the initial launch last November in the U.S., Canada and the Netherlands, analysts had ballparked around 18 million Disney Plus customers by the end of the 2020 fiscal year.
Later in 2020, Disney plans to continue expanding Disney Plus throughout Western Europe, as well as across Latin America and Japan, according to Kevin Mayer, chairman of Walt Disney Direct-to-Consumer & International.
