Disney restructures its media and entertainment divisions

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As the coronavirus shifts every goalpost imaginable, Disney moves with the times, altering its own focuses as they restructure their media and entertainment divisions to focus primarily on their direct-to-consumer avenues rather than the incredibly lucrative but currently inert box office.

Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company’s media business.

On Monday, the company revealed that in order to further accelerate its direct-to-consumer strategy, it would be centralizing its media businesses into a single organization that will be responsible for content distribution, ad sales and Disney+.

Shares of the company jumped more than 5% during after-hours trading following the announcement.

With 100 million paid subscribers across its streamers, half of which subscribe to Disney Plus, it’s a sensible strategy to aims their lasers on a captive audience that appears to be enjoying the vast and growing library of Disney content. Looks like Bob Iger will be getting a statue next to Uncle Walt’s as we concentrate on the offerings coming from the small rather than the silver screen

Sale
From a Certain Point of View: The Empire Strikes Back (Star Wars)
  • Hardcover Book
  • Dickinson, Seth (Author)
  • English (Publication Language)
  • 576 Pages - 11/10/2020 (Publication Date) - Random House Worlds (Publisher)
SourceCNBC
Mark Newbold
Mark Newbold
A fan of the saga since 1978, Mark began in fan fiction in 1982 and since then has written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine, StarTrek.com and Starburst as well as being a four-time Star Wars Celebration Stage host. He is the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

As the coronavirus shifts every goalpost imaginable, Disney moves with the times, altering its own focuses as they restructure their media and entertainment divisions to focus primarily on their direct-to-consumer avenues rather than the incredibly lucrative but currently inert box office.

Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company’s media business.

On Monday, the company revealed that in order to further accelerate its direct-to-consumer strategy, it would be centralizing its media businesses into a single organization that will be responsible for content distribution, ad sales and Disney+.

Shares of the company jumped more than 5% during after-hours trading following the announcement.

With 100 million paid subscribers across its streamers, half of which subscribe to Disney Plus, it’s a sensible strategy to aims their lasers on a captive audience that appears to be enjoying the vast and growing library of Disney content. Looks like Bob Iger will be getting a statue next to Uncle Walt’s as we concentrate on the offerings coming from the small rather than the silver screen

Sale
From a Certain Point of View: The Empire Strikes Back (Star Wars)
  • Hardcover Book
  • Dickinson, Seth (Author)
  • English (Publication Language)
  • 576 Pages - 11/10/2020 (Publication Date) - Random House Worlds (Publisher)
SourceCNBC
Mark Newbold
Mark Newbold
A fan of the saga since 1978, Mark began in fan fiction in 1982 and since then has written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, Star Trek magazine, StarTrek.com and Starburst as well as being a four-time Star Wars Celebration Stage host. He is the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks and Start Your Engines on Fantha Tracks Radio.
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