The Force Awakens broke all manner of record by way of public interest, sharing and interaction its sequel The Last Jedi is showing the world that it has similar legs, dominating the social media buzz as the film fast approaches.
Variety take a look at this trend, comparing it with other popular franchises.
Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media last week with 110,000 new conversations thanks to interviews with cast members and filmmakers, according to media-measurement firm comScore and its PreAct service.
“Star Wars: The Last Jedi” has pulled in more than 3.77 million new conversations five weeks before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.