Power The Force campaign kicks off

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September 2026

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Event Details

The Lucas Museum of Narrative Art celebrates the power of visual storytelling. Founded by George Lucas and Mellody Hobson, the museum explores how images move us and shape our collective memory. From Frida Kahlo’s self-portrait to Norman Rockwell’s scenes of everyday life to Charles White’s portraits of dignity. Each invites reflection. Each tells a story.

Designed by Ma Yansong of MAD, the Lucas Museum is located in Exposition Park in the South Los Angeles region. The museum’s campus includes new green space designed by Mia Lehrer and her team at Studio-MLA. Inside the building, our galleries explore timeless themes—family, love, work, play, fantasy, and more. Additional spaces include two state-of-the-art cinematic theaters and dedicated areas for learning, dining, retail, and events.

George Lucas and Mellody Hobson share a conviction that illustrated stories connect people across cultures and generations. Their decades of collecting span iconic American painting and popular illustration, comics, and cinematic art.

Lucas, creator of the Star Wars and Indiana Jones franchises, and founder of the George Lucas Educational Foundation began collecting in college, when the only art he could afford was original comic art for $30. Over 50 years, that collection has grown to more than 40,000 works. “I could never sell my art,” Lucas says. “It just is not what I think art is. I think it’s more about an emotional connection with the work, not how much it cost.”

Hobson, in addition to managing Ariel Investments, is the former chair of Starbucks Corporation and serves as a director of JPMorganChase.

In 2010, Hobson and Lucas signed the Giving Pledge, a campaign and public promise by some of the world’s wealthiest philanthropists to give the majority of their wealth to charitable causes. The pair is committed to improving education, particularly through the arts. “We’ve always said we’re holding society’s money, which we fully intend to give back,” Hobson says. “This is how we’re doing it.”

Time

September 22, 2026 12:01 AM - 11:59 PM(GMT-07:00)

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October 2026

sat17oct11:00 AM4:00 PMThank The Maker: Rogue One - Saturday 17th October 2026The Journey Behind The Star Wars StoriesEvent ends in

February 2027

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Disney Consumer Products announce Power the Force, a new campaign that will spotlight Star Wars content via collectibles, clothing and toys with a focus on lightsabers, ships and droids. Hasbro, LEGO, Funko, Citizen Watches, Jazwares, RSVLTS, RockLove Jewelry and Topps are some of the licencees who will be a part of this year-long campaign.

Star Wars Epic World of Action Mech Force Suits from Hasbro: Take playtime to the next level with the STAR WARS Epic World of Action Darth Vader, Mandalorian and Stormtrooper Mech Suits.

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Star Wars x RockLove AT-AT & AT-ST Necklaces from RockLove: These imposing symbols of the Galactic Empire’s might are meticulously handcrafted in antiqued sterling silver, capturing every intricate detail of their iconic designs in a charming miniature format.

Star Wars POP! Bobbleheads from Funko: Celebrate the most stellar fandom of all with new POP! Bobbleheads inspired by fan-favorite characters Darth Vader, Boba Fett, Kylo Ren and Clone Trooper Fives.

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Star Wars Darth Vader Tamagotchi with Silicone Case from Bandai Namco: Follow Anakin Skywalker on his journey to the dark side as he becomes Darth Vader! Depending on how you take care of Anakin will determine which of the 10 characters you discover and how the dark side is revealed.

75429 AT-AT Driver™ Helmet building set from the LEGO Group: Immerse yourself in a rewarding and challenging build and capture iconic details of the helmet worn by drivers of the huge AT-AT walkers that attacked the Rebel Alliance’s Echo Base.

Rebel Starfighter Boxed Set from Citizen Watch: The dynamic new Rebel Pilot boxed set features a black dial packed with design details, including the Rebellion symbol, the X-wing fighter, and the Death Star on the sub dials.

Come back next week for more reveals.

Mark Newbold

Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and has been a presence online since webpage Fanta War in 1996. He is the EiC and Daily Content Manager of Fantha Tracks and currently contributes to ILM.com, SkywalkerSound.com, Star Wars – Das Offizielle Magazin, Journal of the Whills and Starburst Magazine, having previously contributed to magazines Star Wars Insider, Geeky Monkey, TV Film Memorabilia, Model and Collectors Mart, partworks Build Darth Vader, Star Wars Encyclopedia, and Build The Millennium Falcon, and websites Jedi.net, Jedi News, StarWars.com, Lightsabre.co.uk, and Wirezone. He is the only podcaster to have appeared on every Celebration podcast stage since it began in 2015 (hosting it four times), and is the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.

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