The Toy Association‘s 21st annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony took place virtually yesterday and toys from the galaxy far, far away made a grand showing as four of the 16 categories not only went to Star Wars but to four of its major licencees, LEGO, Hasbro, Disney and Mattel.
TOTY awards were also handed out in 16 categories and given to the following:
Action Figure of the Year: Fisher-Price #ThankYouHeroes Line (Mattel)
Collectible of the Year: LEGO Super Mario Character Packs (LEGO)
Construction Toy of the Year: LEGO Star Wars The Razor Crest (LEGO)
Creative Toy of the Year: Crayola Colors of the World Crayons (Crayola LLC)
Doll of the Year: Barbie Color Reveal (Mattel)
Game of the Year: Pokémon Trading Card Game Battle Academy (The Pokémon Company International)
Infant/Toddler Toy of the Year: Fisher-Price Laugh & Learn Grow-the-Fun Garden to Kitchen (Mattel)
Innovative Toy of the Year: Star Wars: The Child Animatronic Edition Toy (Hasbro)
License of the Year: Star Wars: The Mandalorian (Disney)
Outdoor Toy of the Year: Ultimate Go-Kart (Radio Flyer)
Playset of the Year: LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set (LEGO)
Plush Toy of the Year: Star Wars: The Mandalorian The Child 11″ Plush (Mattel)
Preschool Toy of the Year: PAW Patrol Dino Patroller (Spin Master)
Specialty Toy of the Year: LEGO Ideas Grand Piano (LEGO)
STEAM Toy of the Year: Mega Cyborg Hand (Thames & Kosmos)
Vehicle of the Year: PLAYMOBIL Back To The Future DeLorean (PLAYMOBIL)
Congratulations to all the winners and especially to Mattel, Disney, Hasbro and LEGO for their success this year.
- Duursema, Jan (Author)
- English (Publication Language)
- 376 Pages - 11/24/2020 (Publication Date) - Licensed Publishing (Publisher)
