After learning all they can from toy experts The Entertainer, Asda – despite their year-long partnership being a success – have decided to end their agreement with the two parties going their separate way in February 2022.
Following a successful trial partnership between The Entertainer and Asda to manage toy departments within Asda stores, it has been agreed that the concept will not roll out any further. Asda said it will build on learnings from the trial and maintain its own toy offer in stores.
Both teams have worked hard to create a proposition that delivered on the goals of the trial and was well received by Asda customers.
A letter has been sent to suppliers by Lisa Lennon, Asda’s vice president General Merchandise, which confirms that the trial partnership in 11 Asda stores is being brought to a close.
- Hardcover Book
- Chen, Mike (Author)
- English (Publication Language)
- 352 Pages - 05/10/2022 (Publication Date) - Random House Worlds (Publisher)
