Compared to Spotify, SoundCloud is home to more experimental and modern music genres. That’s where new artists can grow their fanbases and increase the number of plays and revenues. While professional SoundCloud promos are always about progress and success in the field, your effort will play a huge role in the final result.
In this guide, we will present you with marketing decisions that really work in expanding your global network as an artist of any music genre.
SoundCloud Benefits for Promotional Purposes
Established in 2007, this platform is now among the most prominent sources of power for artists of any caliber. That’s where producers, DJs, and musicians can introduce their creations and reach new audiences. The best thing is that it is beginner-friendly and lets unknown artists make confident steps in promoting their content.
On top of outsourced marketing instruments, built-in marketing tools in SoundCloud are excellent in increasing your visibility and building your community faster. In the case of Spotify, with so many huge brands and artists with millions of streams, SoundCloud is a nicer alternative for newbies who want to cut through the industrial noise.
Must-Have Steps for Self-Promotion on SoundCloud
As in the case with any other platform, you will need to check its terms and conditions first. Otherwise, you might miss out on its modifications and opportunities to improve your tactics overall:
- High-quality art will help you elevate the value of your content. On the platform, people choose tracks by the visuals too. Work with uncompressed files in FLAC, AIFF, or other formats. Images should be precise and match the uploaded song’s theme or atmosphere.
- Make your content descriptions and metadata SEO-empowered. This way, it will be easier for end users to locate your creation among others within the system.
- Tagging your track with genre specifications will also help you appear in the right charts and lists on SoundCloud, increasing the likelihood of appearing in front of audiences you will love your creations.
- Don’t hesitate to combine SoundCloud promos from companies like ArtistPush with its built-in features — they will cost you around $5 for beginner-level services.
With over 175 million monthly listeners and 76 million registered members of the community, SoundCloud user statistics showcase the system’s potential for your marketing efforts. The palette of content you can use to establish your branding identity on the platform helps you experiment with distinctive content genres and formats. On top of tracks, you will also be able to post albums, podcasts, mixes, and radio shows.
With its paid services, it will be possible to monetize your streaming and boost your powers with unlimited uploads and detailed statistics about your account’s progress. In terms of profitability, SoundCloud doesn’t drastically differ from what Spotify offers — maximum rates are commonly around $0.005 per one thousand plays. On the other hand, there are no limitations concerning the minimum number of plays to make your content monetizable. Use your ISRC codes to start earning income from your SoundCloud profile.