If you’re into tried and true methods of marketing methods, you may want to start with posters. Posters are an excellent way to draw your prospective clients’ attention to your brand or services. What’s more, posters can go a long way towards helping you reach investors or partners.
While there is no universal strategy that will help you create a successful poster, there are some effective poster design practices you may want to follow to achieve the best results possible. Below you can find some useful and easy to follow poster design tips. If you want to impress your audience with an eye-catching and eloquent poster, make sure to take these recommendations into consideration.
Identify Your Goal
First things first, you should be aware of the purpose of your poster. In other words, what goal can your poster help you pursue? Do you want to draw people’s attention to your sales or special offers? Do you want more people to learn about your fundraiser or charity event?
When making your poster, consider its purpose and the message it’s going to communicate in the first place. Note that it’s exactly your poster’s purpose that is going to influence and guide your subsequent design choices and strategies.
Make sure to emphasize the key information on your poster like the time, place, or phone number. The name of the event you’re going to put on also should stand out to pique your audience’s interest. The title should be followed by a brief description of your event. The background should be relevant to your campaign but shouldn’t distract your potential clients’ from the gist.
- Today there are lots of dedicated editing tools wherewith you can make a poster from scratch. You may want to tap into the power of modern photo editors to create effective posters within the shortest possible time. And with a reliable online poster maker you’ll be able to put together a nice project right in your browser.
Keep Your Audience in Mind
It’s also very important that you keep your audience in mind when designing your poster. What category of people do you want to reach and convince to buy from you? Once you realize what audience you want to target, it will be much easier for you to come up with design strategies for your poster.
If you want to invite teenagers or young adults to, say, the upcoming sale, you want to opt for a bright color scheme or use the imagery commonly recognized by the young people. Vivid colors, bold fonts, geometric shapes, or whatever may work for your particular project better.
If you aim to hook an older audience, you may use more professionally selected colors, layouts, and other design elements. You may also opt for tried and true options like muted background color and organic muted colors that can blend well with your text.
As you, it’s critical that you decide who you want to appeal to, before jumping headfirst into the poster design process.
You should also note that you’re not confined to using just a single poster if you aim to attract different customer personas. You can make several posters to cater for different tastes of different types of customers.
Decide Where You Want to Share It
Prior to jumping into designing your fascinating poster, you should figure out where you want to share it. Do you want to place it in the local paper or just put it up on the wall? Though it may sound a bit old-fashioned, nowadays such marketing strategies also can be quite effective. Finally, you may want to share your poster with your followers on Instagram, Facebook, or other social media platforms.
It’s really important to decide where you want to share your poster before you get down to designing it. Thus, you’ll be able to optimize your project for print and social media.
Use Custom Templates
Today more and more designers opt for pre-made poster templates that you can find online. Modern photo editors also have huge collections of custom templates you can use to your advantage. Pick a template that can best suit your esthetic needs and communicate your poster’s goal. You can use it as a ready-made solution or a foundation for your unique design.
Use Relevant Color Scheme and Include Call-To-Action
Make sure the color scheme that’s relevant to your brand or the event you want to promote with your poster. If you’re hosting a Christmas sale, make sure to use traditional red, golden, green, and while colors. They will help you evoke the warm feelings of heartwarming holidays and help you hook your target audience successfully.
Once you select a relevant color scheme, include a clear call-to-action in your poster. It can be something like: ‘Get 20% off the second item’ or ‘Register online to participate in our online lottery.’ Make sure that your call-to-action stands out from other text appearing on your poster. You may use a contrasting color or font to make it salient.
Hopefully, these easy tips will help you create a hypnotizing poster from scratch and attract new customers’ attention to your brand.