Disney is strict about enforcing copyrights on its products and franchises. Many game developers tried to get a license to use “Star Wars” symbols in developing video slots.
The situation is relevant not only for land-based casinos, but also in the field of iGaming. Modern online casinos offer many thousands of gambling games. We have studied the search output to make sure of it. In first place is Mostbet, which provides the most comprehensive catalog of gambling games. Many of these games can be run as part of bonus promotions. To do this, you need to use the Mostbet promo code when registering. This will allow you to play slots for bonus money or use free spins.
However, despite the many games, you cannot find Star Wars in the catalogs. Disney does not license providers to release virtual gambling on its popular universe. And there are several reasons for this.
Reputational risks
Disney has always been associated with family values. All their products have been customized for all age groups with no restrictions. Gambling is the exact opposite of these values. They are directly linked to gambling addiction and family problems. Disney is afraid of their brand being associated with the gambling industry. Placing Star Wars symbols in slot machines will lead to severe criticism not only from experts, but also from the public. Fans of the franchise will be against such decisions.
Focusing on children
“Star Wars” despite being a family movie, it also has a children’s audience. If you use favorite characters in gambling, it will look like an attempt to attract minors to casino gambling. We all realize that if Luke Skywalker or Darth Vader appear in a video slot advertisement, they are bound to attract the attention of a child audience. Even video games can be addictive to young people. Therefore, they should stay away from iGaming all the more.
Legal and social aspects
Each country has its own laws that relate to gambling. If Disney permits to use the symbolism of its products, it will lead to legal problems. Even indirect involvement in the gambling industry can attract the attention of opponents who will start filing lawsuits. For a brand focused on family values, this approach is unacceptable.
Focus on other sources of revenue
The film corporation has other ways to monetize the Star Wars franchise.
These directions will not harm the company’s reputation in any way and bring enormous revenues. Therefore, Disney sees no reason that would make them mess with the gambling industry. There are more effective ways to make money.
The company’s management takes such a step consciously, as they realize that reputation always comes first. Sustainable brand development and the impact of the Star Wars franchise on society is of great importance to Disney.