While the marketing machine is stepping up into top gear, it’s good to see that certain areas of the world have an eye on the healthy options available as Coca-Cola in Singapore offer a full Force, no sugar version of the classic drink.
Joining the family of Star Wars merchandise for the campaign are rolltop backpacks, drawstring bags, lunch bags, and a Royal Selangor R2-D2 canister (grand prize), in addition to the aforementioned bottles. There’s a catch to this, however, and a simple one at that – head into any 7-Eleven outlet, purchase a Coca-Cola No Sugar 500ml PET bottle, and submit proof of purchase on the official campaign website. Easy.
When December hits, Star Wars enthusiasts may alternatively get any Popcorn Combo with Coca-Cola No Sugar at Golden Village, Cathay Cineplexes, and Shaw Theatres outlets, then send their proof of purchase via a given WhatsApp number.
And while Coca-Cola themed bottles are aplenty, a themed sugar-free option is not. In line with the government’s initiative to prevent the rise of diabetes in Singapore, the local Coca-Cola team has opted for the healthier route with less sugar and reduced calories.