For the second year running, LEGO has been voted the most highly regarded company when it comes to corporate reputation according to the RepTrak Company’s annual Global RepTrak 100 survey.

The study has been developed to measure the corporate reputation of 100 global companies by asking the public across 15 countries a series of questions about the emotional appeal of each. The study then scores the companies on seven dimensions, including products and services, innovation, workplace, governance, citizenship, leadership, and performance.

Chief executive officer of the LEGO Group, Niels B. Christiansen, said: “I’m very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row.

“During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”

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