Setting aside the fact that a Star Wars promotional event invited someone called Jaxson and didn’t dress him up as a green rabbit, prepare to be dazzled as the Sphere in Las Vegas was illuminated as the Death Star to celebrate the release of LEGO SMART Play. Pre-order from tomorrow, 9th January and they’re available to buy from 1st March.
LAS VEGAS, USA & BILLUND, DENMARK, 8th January 2026: A first-of-its-kind LEGO Star Wars–themed live interactive game experience debuted on the Exosphere of Sphere in Las Vegas last night. Created by Sphere Studios for the LEGO Group, and in collaboration with Disney Consumer Products and Lucasfilm, the experience celebrated the Consumer Electronics Show (CES) announcement of LEGO SMART Play™, a new play innovation that brings LEGO creations to life like never before. The first building sets featuring LEGO SMART Play™ will be Star Wars™ themed.
The experience brought the interactive nature of LEGO SMART Play™ to life on an incredible scale during CES 2026, transforming the 80,000 square foot Exosphere into a stunning interpretation of the iconic trench run scene from the film Star Wars: A New Hope.
Invited guests were able to step into the adventure themselves outside Sphere, taking a seat in a LEGO themed X-wing cockpit to feel the thrill of “blowing up” the LEGO Star Wars Death Star, displayed on Exosphere, the world’s largest LED screen.
Adding to the excitement, quarterback for the New York Giants, Jaxson Dart, was among the special guests taking part in the experience. Dart took a seat in the LEGO Star Wars-inspired X-wing cockpit as he mastered the trench run and embraced the SMART Play-enabled LEGO Star Wars experience.
“I’ve been a massive Star Wars fan my entire life – from dressing up as Anakin Skywalker at my childhood birthday party to my on-field look inspired by his character,” said Jaxson Dart, quarterback for the New York Giants. ”Tonight, I felt like a kid again, stepping into the giant LEGO X-Wing and lighting up the Las Vegas skyline in honor of my favorite movies. I’m thrilled to be here celebrating the future of LEGO Star Wars and to share my passion for that galaxy with the next generation of Star Wars fans.”
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Beyond The Brick also took a closer look at the products.
