With the goal of catering to superfans and keen to make forward-looking changes that will lead the park forward in the post-COVID years, the Annual Pass scheme is being retiured and will be replaced by a new Membership Program, which according to the chairman of Disney Parks, Experiences and Products Josh D’Amaro wil be launching ‘relatively soon’.
More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.”
Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.
Anyone who drives the streets of Southern California can confirm the popularity of the annual pass program, as attested to by the proliferation of window stickers bearing the letters “A.P.” and a pair of mouse ears.
The bright side of the yearlong closure of park is that executives have been able to reimagine the park not according to past experience but, according to Potrock, with a vision to what guests will want going forward. The reimagining of the annual pass program is part of that.
Going forward, Disneyland will continue to use virtual queuing, which it has employed since reopening on April 30 to relieve bottlenecks, specifically around popular new attractions Web Slingers and Rise of the Resistance.
