Time is at a premium during San Diego Comic Con. With so much to do, you have to choose wisely when it comes to using your precious time standing in line, so here’s a list of Activations worth waiting in line for. First off, an activation from the galaxy far, far away.
Star Wars x Coca Cola
333 First Avenue
Star Wars fans probably have a refrigerator full of these specialty cans. For the fortunate ones at SDCC you can attend a special activation focused on their HOLOCREATOR:
Fans can experience an out-of-this-world Star Wars experience at San Diego Comic-Con. Taking place throughout the entire convention weekend and located just steps from the convention center, the four-day custom activation built in partnership with Fandom, the world’s largest fan platform, invites fans into a galaxy far, far away called the HOLOCREATOR. The activation is in support of “Coca-Cola x Star Wars: Refresh Your Galaxy,” Coca-Cola’s latest campaign, celebrating the power of connection and fandom that brings us together through the iconic Star Wars universe.
Fans can experience the beloved Star Wars brand in real life by stepping inside a custom Coca-Cola-themed augmented reality (AR) experience – the HOLOCREATOR – to record their very own holographic message with memorable Star Wars inspired backdrops and bring to life galactic moments in apersonalized way
Attendees will also receive limited-edition Star Wars character design cans and bottles, available at the event while supplies last.
Fans will be able to share with family and friends at home uplifting messages of community and connection in the style of a Star Wars hologram transmission.
There are plenty of other great activations to visit while at Comic Con.
Hulu: King of the Hill
600 Convention Way
If you have attened SDCC before you might think of the much-needed poster tubes they pass out every year at the convention. However, the last few years their offsite activation has been the buzz of the convention. Hulu has been the go-to channel for adult animation for many fans. Last year their activation had a variety of activities and goodies centered around some fan favorite shows like Family Guy, Hit-Monkey and The Great North.
This year the offsite will have a singular focus on King of the Hill. Don’t be daunted from this activation if you aren’t familiar with the show, the activation itself is centered around the life of Hank Hill and his town Arlen, Texas.
There will be a variety of stations for treats and swag as well as fun games. Here is a list from the official press release:
Alamo Pong
Guests will get a chance to partake in a game of ‘Alamo Pong’, participating in some friendly competition in hopes of winning a prize and claiming Alamo Pong championship. Large-scale 2D cutouts of the King of the Hill’s beloved characters will be stationed throughout the space for special photo opportunities.
Lawn Mower Photo Op
Guests have the once-in-a-lifetime chance to picture themselves in the world of King of the Hill. The Lawn Mower photo opportunity moment features the iconic Hill residence, where guests can pose on the front lawn with large-scale 2D cutouts of the beloved Hill family, ride the family lawn mower, and ‘drive’ through Arlen, Texas.
Mega Lo Mart Customization Hat Station
Visit the Mega Lo Mart, an Arlen staple, to customize your own Trucker hat with special patches, unique to King of the Hill. With an array of hats and colors to choose from, guests will be fitting in with the citizens of Arlen in no time
Water Tower
Quench your thirst with a crisp can of Alamo water under the Arlen water tower. Not only does the water tower serve as a beacon of Arlen, Texas – it will also be a rehydration point for attendees. Guests will receive cold-canned water in Alamo branded aluminum cans. You can choose to drink it to quench your thirst or take it home as a souvenir.
The Lodge
340 Fifth Avenue
I was able to attend The Lodge for the first time last year but the year before the buzz about it was all around the convention. The lodge is a one stop spotlight of Paramount + entertainment products on the big screen and on your local TV screen. Not only are their interactive activities but also wonderful swag, eats and drinks. This year multiple movie and television brands will be represented including:

The DEXTER: RESURRECTION vault: The Vault has reopened…and it remembers everything. Hidden behind the sleek facade of a wine cellar lies a mysterious Vault, an unsettling shrine to the darkest corners of human nature. Inside, guests will discover a chilling collection of relics, case files, and twisted keepsakes from some of history’s most notorious killers, all curated with cold precision in true Dexter fashion.

Experience STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY: To celebrate the spirit of STAR TREK: STRANGE NEW WORLDS season three, fans are invited to step inside an oversized Starfleet holodeck, a fully immersive sci-fi playground featuring a series of interactive vignettes, each inspired by specific episodes from the upcoming season.
The LANDMAN Patch Café: Step into an authentic slice of Midland, Texas and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M*Tex souvenir mug.

Paramount Pictures invites fans to celebrate the legacy of the MISSION: IMPOSSIBLE franchise with an immersive experience that drops guests straight into the high-stakes world of Ethan Hunt. Die-hard fans and first-time agents alike will experience a one-of-a-kind photo opportunity in a recreation of the iconic scene from MISSION: IMPOSSIBLE (1996) where Ethan is lowered into a high-security vault. Guests can strike the legendary suspended pose for a personalized image to take home of their unforgettable IMF mission.
I plan on visiting all of these attractions, so follow us on Instagram and Threads and look out for the hashtag #FanthaTracksSDCC.




