Fantha Tracks were on the ground at UK Toy Fair 2026 today, and while more content will follow over at Fantha Tracks on Instagram, we can share the great news that Target Star Wars R2-D2 Two-Sided Magnetic Dartboard is one of the 30 products chosen in Toy Fair’s Hero Toys 2026. Matt Booker spoke with the team, a conversation that will be available on Fantha Tracks TV soon, but ahead of that congratulations to the Target Darts team.
The British Toy & Hobby Association has unveiled 30 winning toys at Toy Fair 2026, with winners including innovations from the Lego Group, Playmobil, Casdon and Ravensburger.
Toy Fair is back for another year and organiser, the British Toy & Hobby Association (BTHA), has announced Toy Fair’s Top 30 Hero Toys for 2026. Presenter Gavin Inskip hosted the unveiling of the winning toys at Olympia in London on the 20th January.
Curated by a panel of independent retailers with many years’ experience in buying and selecting toys, the Toy Fair’s Hero Toys winners were specially selected from hundreds of submissions and represent some of the most innovative and inspiring toys launching at Toy Fair 2026.
The Hero Toys appeal to all ages and are suitable for a range of interests, covering construction toys, games & puzzles, collectibles, arts & crafts, soft toys, STEM toys and outdoor play. Highlights include Lego Botanicals Tulip Bouquet, Just Play’s Emotional Support Pals Highland Cows and Ravensburger’s Vase 3D Puzzle.
Amongst other exciting areas, licensed toys is set to be one of the standout growth categories for 2026, fuelled by a packed calendar of global sporting events and blockbuster entertainment releases. With the FIFA World Cup on the horizon and a variety of new film releases, including Toy Story 5 and Super Mario, driving fan engagement, licensed toys are well-positioned to capitalise on cultural moments and sustain consumer demand throughout the year.
