Obi-Wan Kenobi finale breaks Star Wars Disney Plus viewing records

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We’re already a week beyond the finale of Obi-Wan Kenobi, but the viewing figures clearly show the popularity of the 6-part limited series as it surpasses the finale of The Book of Boba Fett to bring in a 1.8 million audience from Wednesday to Sunday, up 20% on TBOBF’s 1.5 million.

The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a five-day Wednesday through Sunday audience of 1.8 million U.S. households, which is 20% higher than the Wednesday through Sunday five-day pull for The Book of Boba Fett finale, which clocked 1.5M U.S. households.

The data comes from Samba TV, which measures streaming viewership in 3 million U.S. terrestrial TV households for those who’ve watched a show for at least five minutes.

Obi-Wan Kenobi‘s premiere dropped on the Friday of the four-day Memorial Day weekend in May, and during that time brought in 2.14M, besting the L+3D numbers of The Mandalorian Season 2 premiere (2.08M), The Book of Boba Fett premiere (1.5M), and Marvel’s Moon Knight (1.6M). Typically there’s a dip in viewership between the first episode of a Disney+/Marvel or Lucasfilm series and its finale — roughly a shed of 200,000 households. Marvel’s The Falcon and the Winter Soldier had one of the best five-day viewership holds between its premiere and finale, going from 1.8M to 1.7M U.S. households, a 6% dip.

SourceDeadline
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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We’re already a week beyond the finale of Obi-Wan Kenobi, but the viewing figures clearly show the popularity of the 6-part limited series as it surpasses the finale of The Book of Boba Fett to bring in a 1.8 million audience from Wednesday to Sunday, up 20% on TBOBF’s 1.5 million.

The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a five-day Wednesday through Sunday audience of 1.8 million U.S. households, which is 20% higher than the Wednesday through Sunday five-day pull for The Book of Boba Fett finale, which clocked 1.5M U.S. households.

The data comes from Samba TV, which measures streaming viewership in 3 million U.S. terrestrial TV households for those who’ve watched a show for at least five minutes.

Obi-Wan Kenobi‘s premiere dropped on the Friday of the four-day Memorial Day weekend in May, and during that time brought in 2.14M, besting the L+3D numbers of The Mandalorian Season 2 premiere (2.08M), The Book of Boba Fett premiere (1.5M), and Marvel’s Moon Knight (1.6M). Typically there’s a dip in viewership between the first episode of a Disney+/Marvel or Lucasfilm series and its finale — roughly a shed of 200,000 households. Marvel’s The Falcon and the Winter Soldier had one of the best five-day viewership holds between its premiere and finale, going from 1.8M to 1.7M U.S. households, a 6% dip.

SourceDeadline
Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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