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While the coronavirus situation bubbles on, you could be forgiven for assuming that Hasbro profits would slump, but that’s not the case as sales of games like Magic: The Gathering, Monopoly and Hasbro Gaming boost by 40%.

Hasbro has reported financial results for the first quarter 2020. Net revenues for the first quarter 2020 were $1.11b versus $1.20b in 2019. Net loss for the first quarter 2020 was $69.6m, versus net earnings of $76.4m in 2019.

The company completed its acquisition of Entertainment One (eOne) at the beginning of the first quarter. The first quarter loss included $127.5m of acquisition-related expenses and $19.9m of purchased intangible amortisation associated with the eOne acquisition. Excluding these items, adjusted net earnings for the first quarter 2020 were $77.7m.

First quarter consumer demand for Hasbro Brands was said to be strong, led by games. Hasbro’s total gaming category revenues, including Magic: The Gathering, Monopoly and Hasbro Gaming, grew 40% and point of sale was up globally over 25%. Play-Doh also enjoyed a sales boost, increasing by mid-single digits.

During the first quarter, Hasbro launched Bring Home the Fun, a global initiative created to further the Company’s purpose to make the world a better place for children and their families. The initiative provides parents and caregivers resources to help keep kids occupied and engaged during extended time at home and indoors.

Hasbro Gaming Monopoly Game: Star Wars 40th Anniversary Special Edition
  • Celebrate the 40th anniversary of the movie that started it all
  • Relive the original Star Wars story as you travel around a galaxy far, far away
  • Collect classic scenes and iconic ships from the 1977 movie and make a fortune
  • Build Fleets and Bases, and side with the Rebels or the Empire
  • Includes,Gameboard, 6 tokens, 28 Title Deed cards, 16 Force cards, 16 Smuggler’s Cargo cards, 32 Fleets, 12 Bases, 2 dice, money pack, and game guide.