Since 1976, Star Wars literature has been released under the Del Rey imprint but soon that will change as the GFFA moves to a fresh new Penguin Random House imprint, Random House Worlds. Socials won’t change, but the spines of your forthcoming Star Wars books will feature this new logo.
Random House, a division of Penguin Random House, announced today the launch of Random House Worlds, a new publishing imprint dedicated entirely to licensed book publishing. This newly created imprint will be the home for major pop culture brands to be published within the Random House division, including Star Wars, Minecraft, Stranger Things, Garfield, Magic: The Gathering, Lore Olympus, Critical Role, and others. Keith Clayton, VP, Deputy Publisher of Del Rey, will now also lead the Random House Worlds imprint as Publishing Director.
The premier licensed brands that have been successfully published by Del Rey and other imprints under the Random House division will now migrate their frontlist and backlist titles to the new Random House Worlds imprint starting in 2023. Under this streamlined structure, Random House Worlds will offer a single home for partners to bring their prime pop culture brands—any genre and any format, from novels to cookbooks to coloring books and beyond. Books published under the Random House Worlds imprint will enrich and expand partners’ worlds beyond their original source material, helping to grow a popular brand into a multimedia universe and offering fans a deeply immersive experience into their favorite worlds. The Random House Worlds team will also work hand-in-hand with Clarkson Potter’s world-class gift and design team to develop licensed gift and paper products to be published under the Potter imprint, such as journals, puzzles, games, tarot, and more.
Clayton said, “With a unified publication strategy encompassing multiple formats and genres, the Random House Worlds approach will enable us to have one conversation with readers, retailers, and partners, delivering best-in-class service to licensors and the highest-quality content to passionate fandoms.”
Del Rey has been a part of Star Wars since the very beginning, when Don Post and Topps were among the very first licensees. Let’s hope Random House Worlds is as much of a lucky charm for the saga as Del Rey has been.
[lasso box=”1975344790″ id=”169516″ link_id=”41650″ ref=”amzn-star-wars-rebels-vol-3-star-wars-rebels-3″]
