COVID-19 may have decimated the convention scene, but ReedPop have sidestepped that to some degree by focusing on the online experience, and ReedPop President Lance Fensterman gave some more detail on their 2021 plans.
So what does that look like?
For starters we’re carefully planning a safe return to live events and strongly believe we’ll be able to do so at some point this year. We’ve moved all our live events to the second half of the year, placing bets on the calendar of when a given market will be ready for them. Rest assured, we will not run events until it’s safe and will take every step to assure all participants can be there safely. As a leading events company we have professionals developing protocols to ensure a safe and responsible return to events. You can find our schedule of planned events here.
The first half of this year will be filled with a myriad of new digital offerings built on what we learned from you about our digital efforts in 2020. We’ll feature numerous virtual events focused on targeted fan communities. We’re also excited to unveil new products that connect you with fans in new ways and provide access to exclusive digital content.
While many of you know ReedPop as an event producer, we also run some of the largest video game news, editorial and YouTube destinations out there. Rock Paper Shotgun, Cosplay Central, Dicebreaker, Eurogamer, GamesIndustry.biz and VG24/7 are all ReedPop sites and had record engagement throughout 2020. I’d encourage you to take a look at these platforms and how they might help your business, or your gameplay. We’re proud of how these sites are guided by some of the most well respected writers, editors, technologists, designers and video personalities in the gaming universe.
Ideally, all these facets fuse with the return to live events and we can show you the creative power of the largest online and offline pop culture company in the world. From 2021 onward our live events will never sell out. Each will have a robust digital companion built on our world leading websites to create events where fans can be there without “being there.”
Star Wars: Galaxy’s Edge: Black Series Replica Helmet: Captain Cardinal @ ForbiddenPlanet.com
