Disney and Lucasfilm have been going all out with the advertising for The Rise Of Skywalker with Variety tracking the spend as the highest this past week out of any studio.
In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Lucasfilm claims the top spot in spending with “Star Wars: The Rise of Skywalker.”
Ads placed for the sci-fi drama had an estimated media value of $6.08 million through Sunday for 617 national ad airings on 31 networks. (Spend figures are based on estimates generated from Nov. 25 through Dec. 1. Estimates may be updated after the chart is posted as new information becomes available.) Lucasfilm prioritized spend across networks including NBC, Fox and CBS, and during programming such as NFL Football, College Football and “The Voice.”
Just behind “The Rise of Skywalker” in second place: Columbia Pictures’ “Jumanji: The Next Level,” which saw 735 national ad airings across 38 networks, with an estimated media value of $5.83 million.
$6.08M – Star Wars: The Rise of Skywalker
Impressions: 313,481,145
Attention Score: 90.27
Attention Index: 67
National Airings: 617
Networks: 31
Most Spend On: NBC, FOX
Creative Versions: 15
Est. Lifetime TV Spend: $15.88M
Studio: Lucasfilm
Started Airing: 04/16/19
You have to wonder what would have happened for Solo: A Star Wars Story with this level of support?
