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littleBits
Facebook, Fitbit, ILM, Instagram, Twitter, Google and Lucasfilm Join Forces With littleBits to Inspire the Next Generation of Inventors at Droidathon
Lucasfilm announce a global competition that gives fans and families the chance to submit their droid creations.
littleBits invite Silicon Valley firms to create new R2-D2 Droid Inventor Kits builds
The BBC report on a nice feature of Star Wars licencee littleBits inviting several top Silicon Valley companies to take part in a competition to hack the R2-D2 from their Star Wars Droid Inventor Kit and create new and exciting Droid functions.