KB Toys looks to in part fill the Toy’s R Us void

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Strategic Marks, a specialist company that buys defunct brands, is bringing back KB Toys, and have announced plans to open up to 1,000 pop-up stores by the holiday shopping season 2018.

“My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys “R” Us with no place to go,” said Strategic Marks president Ellia Kassoff, in a phone interview with CNNMoney. “That’s a big, big void that we’re hoping to fill up.”

Kassoff said he’s been in contact with Hasbro Inc. (HAS)and Mattel, Inc. (MAT) and up to 200 smaller toy suppliers who are looking for new brick and mortar retailers. He said he plans to take advantage of a glut of toy manufacturers that have inventory but no place to sell it.

SourceCNN Money
Brian Cameron
Brian Cameron
A Star Wars comic and novel collector - Brian has an eclectic collection of Star Wars literature from around the world all crammed into his library in the Highlands of Scotland. He has written for a number of Star Wars websites over the past twenty-five years, is the webmaster of Fantha Tracks, editor of Fantha Tracks TV and co-host of Good Morning Tatooine / Good Morning Coruscant every Sunday at 9.00pm GMT.
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Strategic Marks, a specialist company that buys defunct brands, is bringing back KB Toys, and have announced plans to open up to 1,000 pop-up stores by the holiday shopping season 2018.

“My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys “R” Us with no place to go,” said Strategic Marks president Ellia Kassoff, in a phone interview with CNNMoney. “That’s a big, big void that we’re hoping to fill up.”

Kassoff said he’s been in contact with Hasbro Inc. (HAS)and Mattel, Inc. (MAT) and up to 200 smaller toy suppliers who are looking for new brick and mortar retailers. He said he plans to take advantage of a glut of toy manufacturers that have inventory but no place to sell it.

SourceCNN Money
Brian Cameron
Brian Cameron
A Star Wars comic and novel collector - Brian has an eclectic collection of Star Wars literature from around the world all crammed into his library in the Highlands of Scotland. He has written for a number of Star Wars websites over the past twenty-five years, is the webmaster of Fantha Tracks, editor of Fantha Tracks TV and co-host of Good Morning Tatooine / Good Morning Coruscant every Sunday at 9.00pm GMT.
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