New York Toy Fair 2026: Mattel

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New York Toy Fair is halfway through, as the eyes of the toy world converge on Javits Center in New York for four days of reveals and announcements. It’s where the toy stories happen, and that includes the world of Star Wars, and here we have a look at our next gallery, the latest from Mattel.

Everyone’s favorite little green foundling is back and cuter than ever! Now, you can bring home their own bounty of cuteness with Hasbro’s new Action Buddy Grogu, available for preorder starting February 13. Looking for something more cuddly? Try the new Grogu Deluxe Basic Plush from Mattel, featuring a soft body for cuddling.

Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
- Advertisement -
- Advertisement -

New York Toy Fair is halfway through, as the eyes of the toy world converge on Javits Center in New York for four days of reveals and announcements. It’s where the toy stories happen, and that includes the world of Star Wars, and here we have a look at our next gallery, the latest from Mattel.

Everyone’s favorite little green foundling is back and cuter than ever! Now, you can bring home their own bounty of cuteness with Hasbro’s new Action Buddy Grogu, available for preorder starting February 13. Looking for something more cuddly? Try the new Grogu Deluxe Basic Plush from Mattel, featuring a soft body for cuddling.

Mark Newbold
Mark Newbold
Exploring the galaxy since 1978, Mark wrote his first fan fiction in '81 and been a presence online since his first webpage Fanta War in 1996. He currently contributes to ILM.com and SkywalkerSound.com, having previously written for Star Wars Insider, StarWars.com, Star Wars Encyclopedia, Build The Millennium Falcon, Starburst Magazine, Geeky Monkey, TV Film Memorabilia and Model and Collectors Mart. He is a four-time Star Wars Celebration Stage host (the only podcaster to have appeared on every Celebration podcast stage since it began in 2015), the Daily Content Manager of Fantha Tracks and the co-host of Making Tracks, Canon Fodder and Start Your Engines on Fantha Tracks Radio.
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