The return of Star Wars to the big screen not only represents the beginning of the latest era of the near-half century old saga, but also allows Lucasfilm the chance to bring new fans into the fold, an opportunity that isn’t lost on The Mandalorian and Grogu director Jon Favreau as he discussed the film with Games Radar.
“I’m not sure what, exactly, why we were asked to do this. I suspect it was because these are characters that people, even who hadn’t seen Star Wars, may be aware of, especially Grogu. Baby Yoda was everywhere. And these are two characters that were used to launch Disney Plus, and we made no assumptions when the Mandalorian TV show came on that anybody had seen any Star Wars before. But we also wanted to make it feel authentic to Star Wars, and so the world that we created as the backdrop and the way the characters present themselves were embraced by Star Wars fans, which I really appreciate. But it also was an inroad for people who may not have ever watched Star Wars on television, and here we are now, seven years after the last film. I think there’s an opportunity to present Star Wars to a new audience using these characters as well.”
