In a wide-range conversation with Bloomberg Live, legendary producer and former Lucasfilm president Kathleen Kennedy reflects on her remarkable 14-year tenure steering the Star Wars franchise, navigating fan expectations, and transitioning leadership. She also reveals that George Lucas had written several paragraphs and there were no actual treatments for the Star Wars sequels.
Kennedy shares behind-the-scenes insights into the delicate balance between preserving beloved storytelling traditions and creating original narratives, noting that the franchise carries deep meaning for its passionate, multi-generational fan base. She also discusses the evolution of long-form streaming storytelling alongside theatrical releases, her ongoing work with the American Film Institute addressing the integration of AI in Hollywood through human-centric workflows, and her impressions of George Lucas’s newly opened Lucas Museum of Narrative Art.
Film Icon Kathleen Kennedy, Producer at the Kennedy Marshall Company discusses the creative partnerships and leadership decisions behind her career, what makes stories endure and the future of Star Wars with Bloomberg Businessweek Editor Brad Stone at Bloomberg Screentime 2026 in Los Angeles.

