With their flagship store located at 350-352 Oxford St, London W1C 1JH, Disney Store can also be found on the Lower Ground at Selfridges on 400 Oxford St, London W1A 1AB, bringing items from Disney Parks to store for the first time outside of the gates of the parks themselves. Don’t wait too long, these collaborations with Selfridges will end by the new year, so if there are Park items you’re looking for, get down to London and check them out.
UPDATE: Disney Parks have now posted this gallery of images from the store along with an article on their official site, so get orgsanised and get down while there’s a rare chance to visit a Disney Store in the UK that’s not the flagship store (which is 5 minutes walk away on Oxford Street).
This Christmas, step into the magic as Disney Store at Selfridges is now open! Discover the most magical collection of Disney Parks treasures with many items available outside the Parks for the very first time.
Decked with Disney wonder, iconic characters and festive storytelling touches. Our Cast Members are ready to help you find the perfect gifts and make your visit truly magical.
Location: Lower Ground, Selfridges London
Don’t miss this limited-time store, open through the New Year.
Along with the London store, Disney will also be heading to Selfridges across the UK in Birmingham and Manchester.
The partnership will see Selfridges London, Manchester, and Birmingham stores as well as Selfridges.com transform into festive wonderlands filled with stardust. There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favorites, specially commissioned fashion pieces, and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade that will bring the irresistible magic of Disney to the heart of London.
Officially launching on November 6, this Christmas celebration is part of a rich history between the two iconic brands dating back to the 1950s, when Disney’s Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s, respectively. The forthcoming 2025 Selfridges and Disney partnership, more than two years in the making, is founded in a shared creative dialogue and a mutual appreciation of each brand’s distinct craft and heritage.
